How to Pitch to Corporate Clients (Without Pitching)
Let's Stand Out
If you're looking to land corporate clients—whether you're a freelancer, fractional expert, tech consultant, or small agency owner—pitching effectively is a skill that can open doors fast. But here's the catch: most people pitch wrong. And most DMs? They get ignored. Why? Because they sound like everyone else.
In this post, I’m breaking down how to pitch to corporate clients through email, DMs, and networking follow-ups—without sounding desperate, robotic, or generic.
Step 1: Start With Insight, Not a Sell
Corporate clients are busy. If you're cold-pitching or reaching out on LinkedIn, your first line should NOT be “I help [industry] do [outcome].”
Instead, start with:
A short insight or industry trend
A common problem they’re likely dealing with
Something personal and relevant to them
Example:
“I’ve been noticing that many mid-sized logistics companies are struggling with inventory accuracy after Q1 spikes—curious if that’s something your team is optimizing this quarter?”
Step 2: Offer Value Before Selling Anything
Instead of saying, “Let me know if you need [X service],” try giving a soft win or quick audit.